Search Engine Optimization (SEO) Lead

Beyond Property, Purchasing, HR and IT, more than being part of our Finance or Marketing teams, beyond even Sales and Service, every role in every business area offers unique opportunities to make an impact on the future of mobility and the automotive industry.

WHAT TO EXPECT

We are on the hunt for an SEO lead to play a key role in the SEO strategy formulation, delivery and operations across the JLR websites.

You can expect to work with the Web Performance Group, reporting to the Digital Operations & Continuous Improvement Manager. To be successful in this role you will need to be a subject matter expert in SEO processes, opportunities, reporting and technology, with a passion for technical development and operational excellence.

Key accountabilities & responsibilities

In this role, you will be responsible for analysing JLR websites and developing SEO technical and operational strategies. As well as monitor, report and communicate SEO position and traffic mix. Whilst working with Web Group Product Owners and Line managers to deliver and prioritise required changes.

Further duties and responsibilities include, but are not limited to:

• Support SEO leads within the Communications team to activate content and improve operations processes.



• Manage SEO dashboard creation and strategy.



• Direct SEO agencies and other agency resources to deliver the required insight and strategy.
  
  Extensive experience in SEO strategy development and technical principles.


• Extensive experience in website traffic reporting and analysis.


• Significant experience in delivering traffic growth within complex digital landscapes across multiple markets.


• Experience as an SEO Lead and SEO agency management.


• A track record of delivering SEO operational models and technical excellence.
  
  Bring all this to the home of premium innovation, and you'll find the opportunities to further your career with a world-class team, a discounted car purchase and lease scheme for you and your family, membership of a competitive pension plan and performance related bonus scheme. All this and more makes JLR the perfect place to continue your journey.


This role may offer the opportunity for hybrid working where you can split your time between working from home and in the office. At JLR, hybrid working is a voluntary, non-contractual arrangement providing employees with more choice and flexibility around how, when and where they work, if suitable for their role. Further details can be discussed with the Hiring Manager at interview stage.

JLR is committed to equal opportunity for all.