Product Marketing Manager

Escape the daily cycle of 'business as usual' and grab hold of your chance to own and shape our product marketing strategies, at the very start of a new commercial journey, where we'll learn together, we'll succeed together, we'll help to transform lives, together.

You're likely already in a Product Marketing, Category or Brand related role, but here you won't focus on just one range or category. Here you'll be taking a holistic view to create product strategies for the entire 1:1 Diet portfolio that aligns harmoniously across our commercial planning framework and incorporates the entire product lifecycle., From partnering with our talent team of Product Developers to deliver market, product and competitor insight and integrating yourself into the early stages of our Stage & Gate framework, to creating compelling product activation campaigns along with driving core product activity in line with periodic forecasts and budgets.

You'll immerse yourself into the world of The 1:1 Diet, developing a deep-rooted appreciation of the role of our passionate network of self-employed The 1:1 Diet Consultants and the dieter's they support daily. All of which will help you to build pre and post launch plans that transition into annual BAU plans that achieve commercial goals.

Your key areas of focus will include;

• Product development - collaborate with NPD and Sales across initial product concept, to naming conventions, and product positioning through to GTM strategies


• Lead product launches - develop launch and activation plans including marketing collateral and forecasting


• Performance metrics - analyse product sales data, customer feedback and market trends to optimise our product portfolio and realise growth opportunities


• Content & Campaigns - partner closely with the Activation, Creative and Digital Marketing teams to plot out a content calendar and create impactful marketing assets across all of our marketing channels


In what is a newly formed role within our Commercial function, you've got the opportunity to showcase best practice and how the right product marketing strategies drive commercial growth and opportunity.

You'll be an experienced commercial marketeer with demonstrable experience in a Product Marketing, Category or Brand management role. You'll be able to showcase how you've successfully delivered product launches, creating the GTM strategies and how these are aligned to achieving wider commercial objectives.

Building key, cross-functional relationships will be key to your success, along with patience, tenacity and resilience as you help us carve a new path in our ways of working - transitioning from past practices to the future.

Other key success indicators are;

• Understanding of the full marketing mix and multi-channel marketing activity



• The ability to analyse market trends and identify commercial opportunity



• Campaign planning, delivery and activation



• Commercial proficiency



• The ability to think pro-actively and not be afraid to challenge the status-quo
  
  The 1:1 Diet is a leading provider of personalised weight management solutions dedicated to helping individuals achieve their health and wellness goals through tailored nutrition plans and support. Together, we aim to make a difference by transforming lives through effective weight management products and plans.

We're an Employee-Owned company, with the ambition to create long-term ownership value for all our Employees who we call Employee Stakeholders, this comes in many different forms, including our reward and benefits package;
Business Performance Award (bonus) - up to 10% of your salary (up to £3600 of this is tax free!)
Annual Profit Share - a % of your salary, we're employee-owned so it's only right we share our success with you
10% Employer Pension Contribution, that's right we'll put 10% into your pension

• ️ Up to 30 days holiday a year with our holiday purchase scheme


Celebrate your birthday without being at work, take the day off on us!
Healthcare Cash Plan where you can claim £££'s back and potentially avoid waiting times

• ️ Bi-annual health check-ups - think of an MOT, but for you, not your car


Free The 1:1 Diet products, for a nutritionally complete meal when you need it
Enhanced family leave, for the moments that really matter