Marketing & Partnerships Lead

TiPJAR's new Marketing and Partnerships Lead will have stand-alone responsibility for all of our physical and digital efforts - getting us in front of potential customers, building our brand, and constantly working to strengthen our positioning as market leaders.
As the ideal person for this role, you'll have a passion for content of various mediums, a big personality, and a can-do attitude. We're looking for someone who wants to own their space, conceptualise, and implement big ideas, and grow further into their role over time. With partnerships being a key part of the TiPJAR offering, in addition to marketing responsibilities the ideal candidate will also need the ability to build, manage and execute GTM strategies with our industry partners.

If you're looking for a fast-paced, fun, challenging role in a business that is expected to double, if not triple this year then we are the place for you!
You'll be someone with a drive to achieve goals and a passion for developing and maintaining a consistent and awesome brand. You'll be hungry to learn by getting stuck in and "doing" -ready and willing to bridge gaps in your knowledge without needing to be asked!

Here's a look at what your responsibilities will include:

• Turn business objectives into an effective marketing strategy to help the business achieve its goals


• Manage and report on the marketing budget


• Work collaboratively with sales and product to ensure there is buy in and understanding about future marketing campaigns


• Support the sales team with collateral and content to help them convert more prospects, and tool up our customer team with material to drive retention and upsell


• Manage and execute our digital strategies across our social media, websites, SEO, PPC and trade press


• Initiate & develop our partnership go-to-market strategies to increase referral lead generation


• Manage and continuously update our inbound lead channels to reflect the latest initiatives


• Execute a variety of content marketing activities - thought leadership, blogs, webinars and video


• Ensure automated workflows are set up and working, and content is used to personalise the experience for our various personas


• Measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics etc.)


• Manage, execute, activate and attend events across the industry
  
  A natural flair for design


• Strong creative and content writing abilities


• Excellent communication and interpersonal skills


• Excellent understanding of digital marketing concepts and best practices


• Experience with B2B SaaS marketing in hospitality


• Knowledge of web analytics tools (e.g. Google Analytics)


• Analytical mindset and critical thinking


• Ability to assess your own capability - both where you're brilliant and where you need to upskill and seek the support of experts in their field


• The ability to manage GTM strategies with partners


• A desire to learn on the go and collaborate with a highly passionate team


• A passion for hospitality!


Also, if you had any of these, it'd be a bonus:A good understanding of:

• Google Ads


• Mailchimp


• Freshsales


• Wordpress


• Adobe Suite (Premier Pro / Illustrator etc)


• Canva


• Experience in B2C Social Media engagement
  
  We pride ourselves on our unwavering passion and belief in what we do. We know start-up/scale-up life isn't for everyone, and there are challenging days as well as celebratory ones!

But having a brilliant team and making a real difference in the lives of our users makes it worth it. We push one another towards being the best that we can be and hope that the successful candidate will feel valued and supported in the role going forward.

• Flexible working hours


• Competitive Salary


• Expenses


• Experiences in some of the best UK hospitality operators up and down the country


• Company laptop


• 33 days holiday


• Remote working but London office for regular catch ups


• The opportunity to 'Work from anywhere' - use the office or any other location as your daily working environment or work abroad for up to 4 weeks of the year


• An excellent team culture based on values created by our team