Marketing & Communications Officer

Are you ready to step into a dynamic and rewarding role that directly shapes the marketing and communicationstrategy for a values-driven multi-academy trust? Join us as a Marketing and Communications Officer and play a pivotal role in brand development and student recruitment across our network of schools.

In this exciting position, you'll work closely with the central team and school leadership to enhance our brands
voice, increase admissions, and manage media relations.

You'll be responsible for crafting and executing impactful marketing campaigns, managing social media channels, and creating engaging content that aligns
with the Trust's values of ethical behavior, altruism, and pioneering spirit.

If you're passionate about social media, marketing and communications, have a keen eye for detail, and thrive in
fast-paced environments and are a self starter, this role offers a unique opportunity to make a meaningful
impact.

With flexible hours, a competitive salary, and an array of staff perks, this is your chance to grow your
skills in strategic planning, digital marketing, and stakeholder engagement.

Join us and bring your enthusiasm for creativity, collaboration, and learning to our team as we prepare learners for
the world that awaits them!

The Marketing and Communications officer will play a key role in the formulation and delivery of the marketing and
communication strategy across the Trust. This will include working closely with the Central team, Heads, and other
stakeholders with brand development that positively promotes the Trust and its schools.

1. To increase admissions at each school
2. To lead internal brand identity.
3. To give Schools for Every Child a voice on relevant issues in regional and national education media
4. To ensure that our schools regularly feature in local and national print media, for positive reasons
5. To devise a marketing campaign to help us reach schools who we have common values with and it would be
mutually beneficial to partner with
6. Managing all external communications from the central team / HQ
7. To Manage all social media channels , increasing followers and targeting adverts based on need
8. To Support with crisis communications

• The development and delivery of a Trust wide marketing and communication strategy , specifically to ensure that

pupil places at each school are full and to drive up the number of enquiries received from compatible schools
interested in joining our MAT.


• Work closely with schools on all aspects of student recruitment by designing marketing materials to positively

promote open evenings, open mornings, school tours and promotional information to feeder schools and
Academies.


• To organise range of events for parents, local schools and the community, to raise the profuel of the trust and

increase communcoaiton.


• To manage and promote the trust website and staff hub



• To produce 2 monthly newsletters: 1 for staff and 1 for parents, to promote the Trust



• Collaborate with stakeholders to develop content for the website as well as social and other media that reflects

the values and vision of the Trust and its academies


• To support, and improve communications with current and prospective families at each school.



• Source and creatively present news and events for the website, social media and other media sources


• Use analytical data to improve the performance of our marketing activity


• Ensure news is kept engaging and up-to-date on websites, through Social Media channels, print media etc


• Plan and create compelling & regular content to drive engagement, bespoke to the audience on our website,

social media, digital and print materials. Schedule content and monitor platforms.

• Facilitate and support with in-house photography and events coverage.


• Keep up to date with digital marketing trends and use innovative strategies to reach target audiences.


• To be on call for the rare occasion that issue needs resolving, and to work with the school, central team and

Lawyers to devise a communication plan in crisis situations.

• To work with staff to develop a CPD and other traded services offers that schools wider than our own MAT can

access

• To promote school to school support services and ensure we are the support service of choice in the area.
  
  A keen interest in developing strategic marketing planning skills.


• Enthusiasm for learning organisational and project management skills.


• Eager to build strong interpersonal and stakeholder engagement abilities, working with a variety of people

from students to senior managers.

• A passion for precision, with a focus on developing attention to detail and accuracy.


• Willingness to embrace flexibility and resilience in a fast-paced, target-driven environment where priorities

evolve with changing recruitment trends.

• Aspiring to lead and motivate in a marketing role across the school.


• A desire to learn digital marketing, including data analysis, social media management, paid advertising

campaigns, and email marketing.

• Keen to develop campaign management skills.


• Enthusiasm for honing copywriting, editing, and grammar skills to create compelling messages.


• A strong interest in learning event management, both for physical and online events.

All appointments are subject to safer recruitment requirements to ensure the safeguarding of children and young people. All positions will involve appropriate checks and clearances.

Actual Salary: £16,701.77 PA (approx.) +generous pension + staff benefits
Hours: 27.5 hours per week
Mon-Fri 9am-3pm
Working weeks: 38 weeks a year (Term time only, 14 weeks school holidays)
Responsible to: TBFM
Start date:June 2024 (subject to DBS checks)

(Fixed term for 12 months - based on performance and if the role remains affordable (based on results)