Marketing Assistant

Reporting to our Resales Marketing Manager, this diverse role includes a mix of online and offline marketing planning. You will proactively assist with the implementation of the marketing activity and handling of marketing material for the Resales team; you will assist in the organisation and marketing of development open events and co-ordinate materials and promotions.

This role can accommodate an agile working arrangement. We are looking for you to be within a commutable distance of Head Office in Bournemouth. Occasional travel will be required to attend events.,

• Assist with the implementation of the marketing activity and creation of marketing material allocated by the Marketing Manager.


• Manage and create digital content and property listings to a high standard, initiating accurate and regular updates.


• Liaise with divisional teams to generate a coordinated approach across marketing for rental opportunities.


• Create regular eCRMs to promote new notices and incentives.


• Report and monitor success of campaigns through a variety of tools including Power Bi, GA4, Rightmove Plus. Feedback progress of marketing activities at regular performance review meetings.


• Organise signage to promote rental offering at key developments.


• Assist in the organisation and marketing of development open events. Co-ordinate materials and promotions in preparation of the event, working to strict deadlines to ensure maximum exposure and good attendance is achieved.


• You may also be required to attend open events where possible to support Property Consultants on the day and welcome customers to the development.


• Assist the creation of social media content. Working with the Marketing Manager to develop new digital features to improve the user experience and SEO performance.


• Develop an in-depth understanding of Vebra Alto, Salesforce and other CMS systems (marketing database). Assisting in regular data cleansing activities, ensuring data is accurate and maintained to the highest standards.


• Manage stock levels of marketing literature, ensuring items are re-ordered.


• Develop understanding of CRM activity and assist in direct mail campaigns, email campaigns; as well as collating and managing data files.


• Any additional ad-hoc duties that require your assistance.
  
  Our Resales team are looking for a confident, enthusiastic self-starter with excellent written skills and a creative mindset to join our business as a Marketing Assistant. This is a great opportunity to build a career in marketing and we are looking for career driven individuals with an eagerness to develop both personally and professionally. This is a fantastic opportunity for a graduate or someone who has previous experience of working in a sales and marketing environment.


This role requires someone who is used to a busy environment, who is a confident team player with a relaxed and friendly personality. If you are a creative can-doer with a passion for marketing, a proactive and positive person this is the opportunity for you.,
• Educated to at least GCSE standard or equivalent and either be studying or have a desire to study towards a professional qualification in marketing or related subjects.


• Proactive self-starter with a 'can do' attitude who is able to work effectively both as part of a team and on your own initiative


• Strong organisational skills


• Ability to effectively multi-task and prioritise


• Enthusiastic and self-driven


• A credible communicator with excellent verbal and written English skills.


• Organised with good time management skills and attention to detail.


• Proficient in Microsoft Word, Excel and PowerPoint


• Knowledgeable of website content management systems, social media platforms and email marketing software
  
  As the UK's leading developer and manager of retirement communities, we provide high quality homes to exacting specifications. As of November 2021, McCarthy Stone operates 475 developments across the UK for more than 20,000 people.


We believe in championing the role, wellbeing and happiness of older people in society. We help our customers have a better later life, so they feel more connected, recognised and valued than ever. In late 2020 we launched the McCarthy Stone Charitable Foundation to support local causes that help older people in need across Britain.

We are proud to have been certified as a Great Place to Work 2022 as well as making the Great Place to Work Wellbeing list!


• Competitive salary and bonus scheme


• 24 days holiday (rising to 28) plus Bank Holidays


• 2 fully paid volunteering days per year (supported by the McCarthy Stone Foundation)


• Health benefits such as Remote GP, 24/7 access to EAP Services (including counsellors and legal advisors) and eyecare voucher


• Annual professional subscriptions paid for


• Company pension scheme


• Excellent development opportunities