Head of Digital Marketing

Reporting to the CEO, the Head of Digital Marketing will be responsible for developing and implementing the digital marketing strategy to establish our brand websites as the leading sales channels within our business.

Starting with a blank canvas, the successful candidate will be a driving force behind the look and feel of our online presence and will be instrumental in driving traffic to our websites and keeping customers coming back.,

• Developing the digital marketing strategy in-line with our wider business goals


• Taking ownership of the way our brands are presented online


• Driving traffic to our websites through paid search, SEO, social, email marketing and other acquisition methods


• Working alongside the Trading team to drive product sales and improve conversion rates


• Building a customer retention strategy


• Optimising campaigns for maximum efficiency vs spend


• Collaborating with the wider team to ensure all initiatives are aligned with the company's objectives


• Staying up-to-date with the latest trends and practices, helping us to identify new and innovative ways to reach our audience


• Establishing and building a high performance team
  
  A background in a leadership position within an eCommerce business is essential


• Forward thinker


• Someone who is highly ambitious


• Excellent knowledge of a variety of digital marketing channels and technology


• A great leader, able to build and manage a team


• Great understanding of the eCommerce industry


• Commercially aware


• A strong collaborator, who works well with other stake holders


• Loves all things automotive, Digital marketing: 5 years (required)


• Leadership: 3 years (required)