Content Creator

We are seeking a passionate and creative Content Creator to join our dynamic team. The ideal candidate will be responsible for ideating, presenting and producing high-impact video content that drives engagement, increases brand awareness, and expands our audience across social media platforms, including YouTube, Facebook, LinkedIn, and TikTok;in line with RotaClouds tone of voice and brand identity and aligns with the overall marketing strategy.

You'll be responsible for:

• Presenting, filming and editing various types of creative and engaging video content including (but not limited to) Youtube shorts, short-form explainer and informational videos, storytelling videos, customer interviews, blogs to cinematic videos and UGC/influencer style videos for social channels, YouTube and the website.


• Developing engaging scripts tailored to each platform and audience demographics.


• Owning and executing all social media video contentfrom the ideation to production to execution stage.


• Collaborating with the marketing team to develop a production plan and schedule for content creation and adhere to the project timelines.


• Analysing performance data to identify trends, optimise content strategies, and refine engagement tactics.


• Engaging with viewers and followers on social media, responding to comments, answering questions, and fostering meaningful interactions.


• Developing strategies to establish our presence on TikTok and integrate TikTok-specific content into the marketing plan.


• Monitoring and analysing social media trends and competitor strategies to stay ahead of the curve and enhance brand differentiation.


• Tracking and reporting on KPIs to measure the effectiveness of the campaigns.


• Taking ownership of the social content calendar and ensuring consistent and timely delivery across various platforms and aligning all activities with the overall marketing strategy.
  
  Minimum of 3 years of experience in video content creation and social media marketing.


• Comfortable being on camera.


• Experience hosting a podcast/Youtube channel


• Proficient in recording and editing video content for social media platforms.


• Strong understanding of video production principles such as lighting, framing, editing techniques etc.


• Track record of increasing followers, brand awareness and engagement across social media platforms.


• Creative individual with a passion for storytelling through visuals and narratives.


• Strong understanding of current digital marketing trends and a desire to stay up-to-date with latest developments.


• Ability to craft compelling scripts and engaging social media content that resonates with SMBs.


• Ability to work independently and also as part of a team.


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Bonus points for:

• B2B SaaS experience


• Copywriting experience